Rivièra is the pioneer in sleeving within
Europe. In 2002, Ernst Sikkens began, together with a partner, with applying
simple decorations on packaging. Completa Coffee Creamer of FrieslandCampina
(the former Friesland Foods) was the first Dutch product that was given a
decorative shrink sleeve by Rivièra. The Dutch drinks company Toorank, also
today one of the firm customer relationships, followed quickly.
of sleeving lines
During the subsequent years, the company
itself developed advanced sleeving machines, whilst production capacity and
manufacturing demand kept equal pace. Initially, Rivièra manufactured mainly
for the foods sector and breezer market, the so-called alcopops. Later, there
was a shift towards distilled. Nowadays, the focus is also on cosmetics, home
care and personal care.
and big brands
Going for quality in foils, printing
techniques, sleeving technology and a structured organisation proved to be fruitful.
Small and also big brands found the path to Rivièra. Now, almost fifteen years later, Rivièra has grown to be the European sleeving specialist.